Mimic is a movement that gives you the power of targeted virality. It’s a platform consisting of several key factors: people, communities, videos and, finally, the app that brings them all together. It’s based on the key insight that the allure of virality isn’t in the number of views. It’s about people following your example. It’s about you setting a benchmark which someone will try to copy and make better – out of respect or a simple desire for improvement.

Want to challenge others to copy your moves? Have a funny response to a post? Mimic encourages top half, bottom half photo and video posts and replies. Swipe through, upvote and add your own.